This morning we heard from Michael Hollander, who, up until recently, was the president of the Long Island Convention and Visitors Bureau. Michael is now with Long Island Hotels.
His experience in the tourist industry is extensive and he gave us insight on how the promotion of Long Island as tourist and Convention destination works. His premise was simple. It is sold just like any other product and the name Long Island is treated as a valued brand.

He also pointed out how few Long Islanders are actually well versed on the numerous entertainment and recreation activities that are easily available to them. Among the gems mentioned were small, local, and accessable parks, and such major attractions as our Atlantic beaches. Fire Island is a wonderful place that 85% of Long Islanders have never been to.

Next week we will have what I expect will be an interesting presentation from Martin Cantor. Marty will speak on the “How the World Economy Impacts Long Island.”