BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Limba - ECPv6.16.5//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Limba X-ORIGINAL-URL:https://limba.net X-WR-CALDESC:Events for Limba REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20130310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20131103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20140309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20141102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20150308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20151101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20140509T000000 DTEND;TZID=America/New_York:20140509T000000 DTSTAMP:20140509T040000Z CREATED:20140509T040000Z LAST-MODIFIED:20140509T040000Z UID:4595-1399593600-1399593600@limba.net SUMMARY:LIMBA Boot Camp Series PR&Media Mangmt RoxanneDonovan DESCRIPTION:Our LIMBA speaker Friday was Roxanne Donovan\, President of Great Ink Media Relations. Her expertise is in dealing with the press. She began by stating that what is said about you lives on. Therefore it is important that we must be careful and pro-active It’s a good idea to google your name at least once a week. \n  \n"If you get a call from a reporter\, the story may have already been written." She stated you can influence the outcome of the story if you pro-actively call the reporter. Reporters are constantly under a deadline requirement and the story you tell has a good chance of being the story that is eventually written. \n  \nReporters vs bloggers \n  \nReporters have a standard of professional conduct that expects them to do their own research\, and at the very least must stand behind what they write. Bloggers on the other hand do not usually have that kind of oversight. \n  \nBe respectful of a reporters deadline and get information out while there is still time to make changes. It is prudent to have low expectations of a reporters experience and expertise on the topic\, he often covers several beats. \n  \nBear in mind the reporting is subjective and he may interpret an event based on his own experience. It is your job to nudge him toward the true picture. There is ego involved and asking for changes on a material fact may be important but a trivial fact should be ignored. \n  \nNurture good relations with reporters by commenting on the times when you liked their work\, and don’t call a reporter when he is close to deadline. \n  \nThe Press release \n  \nPress releases make the reporters job easier\, if he calls for details he is just verifying the facts as stated and is able to complete a cogent article quickly. \n  \nOff the Record \n  \nThis is a minefield that needs to be discussed. What does it mean? Does it mean he cannot mention it all? Does it mean he can attribute it to an industry source that is not named. Can he say he deduced it from other information he collected? Make it clear and have that conversation before you disclose "off the record" information. \n  \nAfter Roxanne’s formal remarks there was a very lively Q&A delving into the many statements you see above. \n  \nMichelle Zere brought today’s speaker to LIMBA Thank You \n  \nErnie Fazio \n  \nOur sponsor for this program was Ronald Stair PhD\, president of Creative Plan Design – Thank you Ron \n\n  URL:https://limba.net/calendar/limba-boot-camp-series-prmedia-mangmt-roxannedonovan/ LOCATION:NY END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20140530T000000 DTEND;TZID=America/New_York:20140530T000000 DTSTAMP:20140530T040000Z CREATED:20140530T040000Z LAST-MODIFIED:20140530T040000Z UID:4592-1401408000-1401408000@limba.net SUMMARY:LIMBA Boot Camp -Matt Goerke- The Memory Switch DESCRIPTION:Our speaker this week was Matt Goerke. Matt is a truly talented memory training specialist. He began by asking which one of us has trouble remembering and the response was almost universally negative. He went on to say that the bulk of memory difficulty is the belief that we cannot do it. It sounds simplistic\, but as the session went on we could see where the training could substantially increase our ability to learn the techniques of memory retention. \n   \nThe first exercise was to elicit a word from different people in the audience until he had 15 words. Each of us wrote down the words. He asked us to turn over the paper and write down all the words in the order that we first heard them. Not only were we not able to remember most of the words\, those we did get were not in the correct order. By the end of the session all of the people could remember the words in the correct order and randomly as well. \n   \nWhen we were leaving we realized that the session went over the designated hour and no one seemed to realize the passing of the time\, a fact that indicated that we were all so engaged in the thinking process. \n   \nBeyond the idea that remembering people and names\, sources of technical information and processes are all essential to our business success\, it is also fun. But perhaps more importantly was the fact that the mental stimulation was likely to keep us healthy. Memory training is apparently on par with learning a foreign language and other similar challenges. The pursuit of a better memory appears to be useful in maintaining a healthy outlook. \n   \nErnie Fazio URL:https://limba.net/calendar/limba-boot-camp-matt-goerke-the-memory-switch/ LOCATION:NY END:VEVENT END:VCALENDAR